Singer Alexandra Burke Says She Was Told To Bleach Her Skin In Order To Appeal To White People

By 06:10 Mon, 22 Jun 2020 Comments

X Factor winner Alexandra Burke has claimed she was told to bleach her skin and change her hair so she would "appeal to white people".(Wapbaze_Copyright)

The singer, who won the TV talent show in 2008, has posted a video online talking about her experiences of racism during her time in showbusiness.(Wapbaze_Copyright)

In the candid clip, Alexandra, 31, says she was told to avoid wearing braids or an afro style and to adopt a hair style that would appeal to white audiences.(Wapbaze_Copyright)

She explains: "When I first won the X Factor, I was 19, I got told, 'cos you're black you are going to have to work 10 times harder than a white artist because of the colour of your skin.(Wapbaze_Copyright)

"You can't have braids, you can't have an afro, you can't have anything that is basically my identity.(Wapbaze_Copyright)

You have to have hair for example that appeals to white people so people can understand you "better.(Wapbaze_Copyright)

"I mean, I was only 19 years old. There's only so much you can understand at 19 and your life has completely changed overnight.(Wapbaze_Copyright)

Alexandra also claims she was also told to use skin lightening products but she refused.(Wapbaze_Copyright)

She goes on: "I got told to bleach my skin and that was something I refused to do...(Wapbaze_Copyright)

"Because that is just absurd to me that somebody could even remotely say to someone 'Bleach your skin so you can look whiter'.(Wapbaze_Copyright)

"Still to this moment it breaks my heart that I was told that."

Alexandra does not reveal who made these requests of her.(Wapbaze_Copyright)

It comes after fellow X Factor star Fleur East claimed she was told to ditch her natural hair if she wanted to succeed in the music industry.



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