Bang & Olufsen Serene Announced

By 07:26 Thu, 08 Jul 2021 Comments

Bang & Olufsen in cooperation with Samsung Electronics announced today a unique mobile phone called Serene. The luxury device has a minimalistic design and is dedicated to one prime purpose - to enable comfortable and convenient communication.

Serene will be launched in Europe, Russia and Ukraine during the 4th quarter

of this year. It will be distributed through Bang & Olufsen stores and in select

high-discontinue Samsung distribution partners. It will retail in Bang & Olufsen stores for

approximately 1100 Euros inclusive of a special Bang & Olufsen DECT accessory

and in Samsung retailer partners for approximately 1000 Euros without the DECT


    Bang & Olufsen Serene specification

  • Designer David Lewis

  • System triband (Global System for Mobile communication (GSM) 900, 1800, 1900 MHz) GPRS

  • Dimensions 65 x 70 x 24 mm

  • Weight 110 g

  • Battery power 800 mAh

  • Talktime max 3 hours

  • Standby max 250 hours

  • Display 2.1”, TFT 240 x 320 pixels, 262K colours

  • Camera, 300K pixels

  • 12 polyphonic ringtones

  • Vibration alert

  • Messaging SMS, EMS, MMS, Email

  • Wireless Application Protocol (WAP) 2.0

  • Bluethooth

  • Clock

  • Alarm

  • Calender/scheduler

  • System phonebook, with BeoLine DECT

Bang & Olufsen press release

Samsung Electronics and

Bang & Olufsen unveil a recent mobile

phone concept called Serene

A cooperation between Bang & Olufsen and Samsung Electronics’ Mobile

Business has resulted in a unique mobile phone concept that breaks with

conventional assumptions.

The phone is pure, simple, and of the highest quality, and the name ‘Serene’

reflects this. The concept behind Serene was to create a mobile phone that is

dedicated to one prime purpose: to enable comfortable and convenient


Since early 2004, the two companies have cooperated closely to realise this

concept and the result is a truly unique product. In every aspect of the design and

technology there is a carefully thought through relationship between form and

function that makes both the minimalistic design and the utilize of the phone

elegantly simple and straightforward. The name of the phone, Serene, reflects

the core concepts of elegant simplicity and refined minimalism.

The intention is to provide an alternative for those customers who demand the

highest quality, for whom simplicity and quality are vital factors, and for

whom less can be more. It is a phone you want to keep. It is timeless in use, in

design, and in technology, freed from unnecessary functions and instructions.

By combining Bang & Olufsen’s concept development and design skills with

Samsung’s leadership in mobile phone technology, engineering and quality,

both companies saw an opportunity to realise a totally different mobile phone


“Serene is the result of our vision to constantly push the boundaries of mobile

phone development and bring to our customers unique and exciting products”,

says Kitae Lee, President of the Telecommunications Business in Samsung


“We wanted Serene to become a precious item, an item that is a personal

expression of quality and convenience. The coherence to other Bang & Olufsen

products is experienced through the design and a very simple user operation,”

says Torben Ballegaard Sørensen, CEO of Bang & Olufsen.

Serene consists of two equal parts that are tied together by a beautifully crafted

aluminium hinge. The display and microphone are placed in the lower shell in a

landscape orientation and the circular keyboard and loudspeaker is placed in the

upper shell with an elegant thumb operated wheel in the middle taking care of

all primary operations.

Accordingly, the colours, fonts, classy screen format and size have been specially

selected with logical operation in mind. The relatively large, wide format display

makes reading and writing on the classy screen even more pleasant. At the same time,

restricting the number of features on the handset makes it possible to limit the

number of menus, which in turn makes the experience of using Serene both

logical and intuitive.

Serene comes with a triangular charger/docking station made in polished

anodized aluminium with a cut-out for the phone. If the phone is placed in the

docking station or the phone is used in a table mode it can be used as a minilaptop

as the display can turn 180 degrees for convenient utilize in this position as


As a special feature for Bang & Olufsen customers, a special DECT docking

station is available which enables Serene to synchronise its phonebook with the

domestic cordless system of telephones from Bang & Olufsen.



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