Apple's Market Share Is Declining In Europe, But Expands In The US

By 02:18 Tue, 13 Jul 2021 Comments

Europe is in a tough financial situation and Apple's shrinking market share despite the introduction of the iPhone 4S is a consequence of that. In markets like the US, the UK and Australia, the 4S is selling like hot cakes but continental Europe is another story.

Analysts from Kantar Worldpanel ComTech noted that Apple's market share in France has slipped over the last quarter (from 29% to 20%) and the same thing has happened in Germany (27% to 22%), Italy and Spain too.

For comparison, Apple's market share in the US grew from 25% to 36% over the period of a year. The UK market share expanded at a similar pace - it went from 21% top 31% comparing Q3 2011 over Q3 2010.

The iPhone's arch rivals, the Android phones, are enjoying a leading position across European countries with market shares ranging between 46% and 61%. In Germany, Android has one of the highest shares (61%) with the Samsung Galaxy S II pointed out as the best-selling handset.




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