ComScore: Samsung And Android Continue To Dominate US

By 12:02 Thu, 15 Jul 2021 Comments


The most recent comScore figures confirm a trdiscontinue we've become used to in 2012: Samsung and Google on top, with Apple steadily gaining ground.

In what is steadily turning into a two horse race, Android and iOS now combine to hrecent a whopping 88.7% of the smartphone market. RIM's BlackBerry Operating System (OS) continues to nosedive, down one point over the previous trimester to 7.3%, while Microsoft's Windows Phone Operating System (OS) has dropped to 3%.




In terms of total mobile devices (which includes feature phones as well as smartphones), Apple has passed LG and to become the second largest mobile OEM in the US. Its 1.4 percent point growth from August to September of 2012 was also the highest of any of the other top brands.




Keep in mind that both these charts reflect figures taken prior to the holiday season, so it'll be fascinating to see how these numbers change when the next comScore figures roll around in February.

Finally, in terms of mobile content usage, almost everything you can do with your mobile phone has seen an increase in activity. Just under 76% utilize their phone for text messaging, while downloading apps and social networking have seen the largest increases over the past trimester, coming in at 54.2% and 39.2%, respectively.




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