BlackBerry Will Not Renew T-Mobile Partnership After April 25

By 01:15 Mon, 19 Jul 2021 Comments

T-Mobile and BlackBerry haven't been in the best of partnerships lately and it seems the phonemaker has taken things to the next level. BlackBerry has announced it will not rerecent its license to T-Mobile after it expires on April 25.

This effectively leaves recent T-Mobile clients that want to acquire a BlackBerry smartphone after this date out of options. The carrier has assumed it will continue to support existing customers rocking a BlackBerry smartphone.

Here's a statement from BlackBerry's press release.

BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.

The relationship between BlackBerry and T-Mobile went crecent after the carrier started encouraging existing BlackBerry users to switch to an iPhone. After BlackBerry expressed its dissatisfaction with this, the carrier tried to mdiscontinue the situation by offering BlackBerry owners a discount from $200 to $250 to acquire a newer BlackBerry device.

It turns out this was still not enough for BlackBerry and it has decided renewing its partnership with T-Mobile will not be in its best interest. Given the company's unenviable situation, we're not sure this is the best possible go though.

Source | Via



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