Tim Cook Shares His Vision About Beats In A Letter To Employees

By 04:37 Tue, 20 Jul 2021 Comments

Apple's acquisition of Beats Music and Beats Electronics is now official and the deal is costing the Cupertino company $3 billion. But why is Apple paying so much for buy a music company like Beats?

The respond comes from a Tim Cook's letter to Apple employees, in which he shares his vision on how Beats will benefit Apple and explains the purpose of the deal (sort of).

According to Cook, Beats offers the first music subscription "to acquire it right." That's questionable, however, as reports have uncovered that only the services boasts just 110,000 subscribers. In comparison, Spotify has upwards of 6 million.


This afternoon we announced that Apple is acquiring Beats Music and Beats Electronics, two fast-growing businesses which complement our product line and will assist extdiscontinue the Apple ecosystem in the future. Bringing our companies together paves the way for fantastic developments which our customers will love.

Music is an vital part of our lives and our culture. Music has the power to inspire us, to comfort us, and to sdiscontinue our emotions soaring. It brings people together and transcends the limits of spoken language.

Apple’s hitale in music began with selling Macs to musicians. That remains vital to us today, but we also bring music to hundreds of millions of customers with iTunes, which is at the forefront of the digital music revolution. Music holds a special place in our hearts at Apple, and we know that we can create an even bigger contribution to something that is so vital to our society. That’s why we have kept investing in music and why we’re bringing together these extraordinary teams — so we can continue to create the most innovative music products and services in the world.

Beats co-founders and music industry pioneers Jimmy Iovine and Dr. Dre will join Apple, along with their team of employees. Jimmy has been on the cutting edge of innovation in the music industry for decades, including as a key partner for Apple in the launch of the iTunes Music Store more than ten years ago. He has produced or collaborated with some of the most popular artists in history, and been an vital contributor to the success of the iTunes Store.

Beats Music was built with deep respect for both artists and fans. We think it’s the first subscription service to really acquire it right. Both Apple and Beats believe that a remarkable music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will create our incredible iTunes lineup even better, extending the emotional connection our customers have with music.

The Beats Music team will report to Eddy. The teams will be getting to know each other better in the weeks ahead, and we are very excited about the possibilities for the future.

Beats Electronics has become the brand of choice for headphones and speakers in both the music and sports world, just five years after its launch. They are among the most popular and highest-rated third-party products srecent today in Apple’s retail and online stores. We see an incredible opportunity to bring Apple’s legendary design and engineering capabilities to these popular products under Phil’s leadership.

Please join me in welcoming Beats to Apple. I hope you are as excited as I am about this recent chapter in our history.


On a side note, its has been revealed that Beats and Hewlett Packard (HP) have a contract, which states that the Personal Computer (PC) maker has the rights to utilize the Beats branding and products on its computer lineup until the discontinue of 2014 and sell Beats-enhanced devices through the discontinue of 2015.




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