Lenovo Will Establish A New Smartphone Company In China

By 11:57 Wed, 21 Jul 2021 Comments

Lenovo announced that it will establish a recent company for smart devices in China. Set to open for business on April 1, 2015, the recent venture by the Chinese tech giant will hold on the likes of Xiaomi by focusing on an internet-based business model.

The go aims to give Lenovo a piece of the rapidly emerging consumer mobile device market in China. Lenovo’s offspring will focus on direct-to-consumer sales – a move, which guarantees product pricing that will compete with that of Xiaomi’s lineup.

The recent company will focus not only on devices, but also app development. Its goal will be to stay close to its customer base.

Lenovo will also continue selling devices under its own brand as well. The latter will continue to sell products through the open market and its carrier relationships.

Details on the structure of the recent company will create the rounds over the next few months.




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