Xiaomi To Start Manufacturing Smartphones In India And Brazil

By 01:01 Thu, 22 Jul 2021 Comments

Just a few months after announcing its plans to enter 10 recent markets by the discontinue of 2014, Xiaomi has pushed back the expansion plans for some markets, and has assumed that it will instead focus on existing markets such as India and Indonesia, according to a Bloomberg report.

"We realized that it's a smarter thing to do to scale back a bit and put a ton of effort in India and Indonesia before expanding further," assumed the company’s vice president Hugo Barra, who was previously VP of Google's Android division.

Despite being a newcomer, Xiaomi’s products have been selling like hotcakes in India with the company struggling to meet demand. The report notes that in the past two months, the company had to charter special flights four times to create scheduled deliveries into India.

"We're shipping absurd quantities into India," Barra said. "We went from shipping 50,000 a week into India to 200,000".

In an effort to solve the supply–demand problem, Xiaomi is now planning to produce its smartphones in India as well as Brazil, and is already in talks with electronics manufacturer Foxconn. While production in India will likely start in the next couple of years, Brazil may start sooner, the report notes.

The news of delay in expansion comes nearly a week after Xiaomi CEO Lei Jun assumed that the 4-year-recent company could become the world’s biggest smartphone maker in 5-10 years. Last month, the company became the world’s third largest smartphone maker.

Source | Via



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