Kantar: IOS Gaining At The Expense Of Android

By 12:26 Fri, 23 Jul 2021 Comments


Kantar Worldpanel, a popular research agency has recently put out a report on mobile Operating System (OS) popularity. It covers major Europe, US and Asia markets and crunches usage numbers from September, October and November 2014 and it happens to show a shrinking gap between Android and iOS.




According to the data in the US Google's Operating System (OS) had 48.4%, which is a 2.1% drop from the same period a year earlier, while Apple's iOS showed an increase of 4.3%, putting it at 47.4%, just a hair behind Android. The analysis goes on to real that Windows Phone retained its usual third place for the month in question with 3%, compared to 4.7% back in November 2013.

In Europe the picture is quite different with Android gathering 66.8% and iOS - 23.8%. Even though the incompatibility is much wider the popularity growth of the Apple is still evident. All of the stats can be vied in the table below.

Germany

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

USA

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Android

74.7

70.1

-4.6

Android

50.4

48.4

-2.0

iOS

17.3

21.4

4.1

iOS

43.1

47.4

4.3

Windows

5.7

7.1

1.4

Windows

4.6

3.0

-1.6

Other

2.3

1.4

-0.9

Other

1.9

1.2

-0.4

GB

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

China

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Android

56.4

49.7

-6.7

Android

78.6

80.4

1.8

iOS

30.3

42.5

12.2

iOS

17.0

18.1

1.1

Windows

10.6

7.0

-3.6

Windows

2.7

0.6

-2.1

Other

2.7

0.8

-0.7

Other

1.7

0.9

-0.5

France

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Australia

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Android

65.5

68.3

2.8

Android

55.1

45.0

-10.1

iOS

18.6

20.8

2.2

iOS

35.0

44.9

9.9

Windows

12.9

9.8

-3.1

Windows

6.9

8.0

1.1

Other

3.0

1.1

-0.6

Other

3.0

2.1

-0.3

Italy

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Japan

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Android

67.9

68

0.1

Android

30

42.4

12.4

iOS

11.0

17.0

6.0

iOS

69.1

53.8

-15.3

Windows

16

12.7

-3.3

Windows

0.0

0.4

0.4

Other

5.1

2.3

-0.5

Other

0.9

3.4

2.8

Spain

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

EU5

3 m/e Nov 2013

3 m/e Nov 2014

% pt. Change

Android

87.8

85.9

-1.9

Android

69.9

66.8

-3.2

iOS

6.5

9.7

3.2

iOS

17.5

23.8

6.3

Windows

4.4

4.1

-0.3

Windows

9.8

8.3

-1.5

Other

1.3

0.3

-0.8

Other

2.8

1.2

-0.6

The change in trends are easily explained by the fact that the period coincides with the release of the Cupertino-based company's latest smartphone lineup - the iPhone 6 and iPhone 6 Plus, which have been selling like hot cakes ever since their release. We are yet to see if the Android flagships will be able to regain some of the lost ground in the first half of next year

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