Analyst Says Apple Could Sell 36 Million Watch Units In First Year

By 08:40 Sun, 25 Jul 2021 Comments


The sales of Apple Watch could reach the 36 million imprint in the first year of its availability, according to Morgan Stanley analyst Katy Huberty. It's worth mentioning that Huberty had earlier assumed that Apple would sell 30 million units of the smartwatch in the first 12 months.


The recent figure from Huberty is based on polling, where-in only those who assumed that they will definitely buy the wearable were taken into account. The prediction also makes an assumption that around half of the buyers will be in the US.

"US Apple Watch demand increased around 60 percent since March," she said. "Importantly, Apple enjoyed the biggest increase in Watch purchase intentions post making the product available in mid-April. While the survey data extrapolates to 50 million annual Watch demand, we see this as a bull case given supply limitations."

This comes just a day after research firm KGI Securities lowered its annual shipment estimates for the device by half.

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