Investment Bank Says Samsung's Business Is Imploding

By 12:28 Sun, 25 Jul 2021 Comments

In a research note to its clients, investment bank Oppenheimer has claimed that the Samsung's latest flagship - the Galaxy S6 - has been a failure (at least until now), and the South Korean company's business is "imploding."

It's worth mentioning that Samsung has managed to ship just 10 million units of the S6 until now, which is one million less when compared to the Galaxy S5 shipments in the same period last year.

The banking firm assumed that the tech giant made a mishold by solely focusing on the hardware of its latest flagship. "When we see at Samsung’s flagship in 2015, the Galaxy S6 Edge, almost all of its differentiators descend back to hardware: a cutting-edge CPU, curved display, iPhone-like metal casing, front area fingerprint sensor, and capturing camera with OIS," it said.

"At the same time, we see small improvement in Samsung’s software user experience, and no value-added to existing Samsung users who are on prior generations of devices."

This comes just weeks after an IDC report revealed that Samsung's year-on-year growth in China - the world's largest smartphone market - was down over 50% in Q1, 2015.




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