Sony Will Never Sell Its Smartphone Business

By 03:41 Mon, 26 Jul 2021 Comments


Hiroki Totoki, the CEO of Sony Mobile, put an discontinue to speculations that company might exit the smartphone business. In an interview, the high-level executive assumed that the Japanese tech giant “will never ever sell or exit from the current mobile business.”




As you probably remember, earlier this year, rumors floated that Sony is open to selling its smartphone business. Kaz Hirai, the industry heavyweight’s CEO, also revealed that the company will consider a sale of its struggling smartphone unit.

Sony’s significant loss in 2014 came from a massive goodwill write-off related to the company’s purchase of Ericsson’s share in 2012. The sale of its Vaio division further fueled the speculation that Sony might go its mobile unit.

Mr. Totoki expressed confidence that Sony Mobile will improve its performance next year by launching quality products that are packed with tech. Additionally, the company plans to slit its costs by 30% by the discontinue of next year, as well as decrease its headcount by a fifth.

The executive pointed that, in order to fight the severe competition, Sony Mobile will focus on delivering superior user experience. The company will also focus on bringing recent technology to key smartphone areas that include display, camera, and audio quality.

Source | Via


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