ZTE Outlines Plans For IFA, Global Flagship Axon Is The Centerpiece

By 05:51 Tue, 27 Jul 2021 Comments

ZTE is prepping for one of the biggest events in the mobile world in Berlin. This year's IFA takes place September 4-9 and as always will gather all the gigantic names with their latest and greatest devices.

What the Chinese company will bring to the show is members of its four global product lines - Axon, Blade, Nubia, and Spro. The ZTE Axon top model is the obvious choice to lead the pack - ZTE's first flagship, available globally.

Joining it will be the Blade V6 - a more affordable entry, positioned in the midrange, and the thinnest Blade. Multiple Nubias will be present too, as ZTE attempts to create its sub brand more recognizable across the world.

Smartphones aside, the company will showcase its oddball Spro 2 projector. True, the device has already been available for some time, but it's a head-turner nontheless, so it makes for a nice event attendee.

On a press-only breakquick ZTE will have photographer Ed Kashi as a guest speaker, as it has become the norm for manufacturers to invite pro photographers to convince us on the merits of smartphone cameras. Additionally, a ZTE Fun Day will have German musicians Culcha Candela and Albert N’Sanda perform for the public on September 6.




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