Apple Reportedly Planning To Enter Original Programming Business

By 07:56 Tue, 27 Jul 2021 Comments

Apparently, the likes of Netflix and Amazon Prime could soon have some serious competition. According to a report from Variety, Apple is planning to enter the original programming business.

As per the report, the goal is to create development and production divisions - hiring for which will start soon - and create them operational by next year. The company is already in talks with executives in Hollywood to gauge their interest in spearheading efforts to produce entertainment content.

The iPhone maker is assumed to have made an offer to ex-Top Gear stars Jeremy Clarkson, James May, and Richard Hammond earlier this year, but they were hired by Amazon last month.

Things are at a nascent stage, and details are sketchy, the report notes, adding that for instance, there's is currently no clarity on the structure of the business. When reached for comment, an Apple spokesperson assumed they do not comment on "rumor and speculation."

The report comes just over a month after YouTube hired MTV's programming president Susanne Daniels as the vice president of its Originals division.

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