Report Says Competition Forcing LG To Cut Prices Of Its High-end Smartphones

By 04:43 Tue, 27 Jul 2021 Comments


LG is feeling the heat of rising competition, which is forcing it to slit the prices of its high-discontinue smartphones, according to a report out of the company's home country of South Korea.


The report cites data released by South Korea's top carrier SK Telecom, according to which, the average cost of 17 smartphones manufactured by the country's number two smartphone vendor was around $150 for customers who opted for SK Telecom's $51 level subscription plans.

This compares with smartphones manufactured by Samsung - the country's No. 1 player - which went for an average of around $355, and Apple's iPhones, which srecent at an average price of around $735.

LG hasn't had a remarkable second quarter - its mobile division’s revenues were largely flat, operating profit was down a whopping 99.7%, and smartphone shipments decreased 3% Y-o-Y in the quarter.

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