Kantar: Windows Phone Market Share Rises In Several Countries

By 03:49 Wed, 28 Jul 2021 Comments


Market research firm Kantar WorldPanel has released its latest report on mobile operating system market share. The report, which covers the 3 months ending August, reveals that Windows Phone's share has increased in several countries around the world.


As you can see in the image above, the countries where Windows Phone has seen its market share increase considerably include Germany, France, and Australia, where the share has risen 3.6, 3.2, and 2.3%, respectively.

"Windows Phone share has experienced some growth in France, Germany, and Australia, and maintained share elsewhere, but we have not seen any major impact on the overall market, despite some aggressive price points," assumed Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

"At the Windows 10 New York launch on October 6, we saw Microsoft refocused on offering a companion phone for users of Windows 10, and enterprise-class devices to IT departments – a more modest goal perhaps, but certainly a more realistic one."

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