Xiaomi Tops Device Sales In China For Singles Day Online Shopping Event

By 11:57 Wed, 28 Jul 2021 Comments

Singles Day is China’s Single awareness day becautilize of all the 1s in the date (11/11), but also doubles as a couples' if you think of all those digits like “you’re my only one”. As if this was not enough, Singles Day is also China’s biggest shopping day of the year. Deals and sales fly every which way and many of them can be found online.

Xiaomi announced it made top seller for the third year in a row with its handsets. It was also crowned top smartphone brand on Tmall, JD and Suning. Within the first 12 minutes of the sale, orders on Tmall surpassed CNY 100 million ($15.7 million, £10.3 million, or €14.5 million).

Xiaomi made CNY 1.25 billion in total ($196 million, £129 million, or €182 million) by the discontinue of the sale. Devices on offer were: Mi band, Mi Band Pulse, Mi Power Strip, Yi Smart Webcam, Mi Smart Scale, Mi TV, as well as Xiaomi’s line of smartphones with heavy discounts.



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