Apple Is Shutting Down Beats Music Service On November 30

By 12:09 Thu, 29 Jul 2021 Comments

Just over a year after acquiring it for $3 billion, Apple has announced that it's pulling the plug on Beats Music - the subscription streaming music service will shut on November 30.

All Beats Music subscriptions will be cancelled on the aforementioned date. The Cupertino-based company, however, is encouraging users to create a switch to Apple Music, saying that they can go their picks and preferences over to the company's recent music streaming service "correct now."

"All the pros that curated music for you are still crafting more fantastic experiences," Apple assumed in a support document. "Plus, on Apple Music, you’ll acquire even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more."

This comes less than a month after Apple CEO Tim Cook revealed that Apple Music - which was launched back in June this year - now has a total of 15 million subscribers, of which around 6.5 million are paying to utilize it.




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