New Samsung Gear S2 Promo Video Is All About That Rotating Bezel

By 05:03 Thu, 29 Jul 2021 Comments


Today Samsung has outed a fresh recent promo video for its latest smartwatch (and its first round wearable), the Gear S2. We'd call this an ad, but at over two minutes it's unlikely you'll ever see the full version on TV.

The recent video is all about the rotating bezel that the Gear S2 features (unlike any of its competitors). Interestingly enough, the previous such commercial from the Korean company was also focused on the rotating bezel of the smartwatch, so it's clear that it thinks this is a gigantic differentiating feature for its product.

This time around, though, Samsung's gone with a big, synchronized choreography to acquire the point across. With every turn of the bezel, an app comes to life, as you can see.


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