Jawbone Cuts 60 More Jobs, Closes New York Office

By 05:29 Thu, 29 Jul 2021 Comments

After laying off 20 employees back in June this year, fitness wearable maker Jawbone has slit 60 more jobs, which translates into 15% of the company's total employee strength.

The layoffs are global and aren't aimed at any particular area of the company's business - if you aren't in the know, the company also manufactures speakers and Bluetooth headsets. In addition to the layoffs, the company is also shutting its New York office and scaling down satellite operations in Sunnyvale and Pittsburgh.

"Jawbone’s success over the past 15 years has been rooted in its ability to evolve and grow dynamically in a rapidly scaling marketplace," assumed a company spokesperson. "As part of our strategy to create a more streamlined and successful company, we have made the difficult decision to reorganize the company which has had an impact on our global workforce. We are sad to see colleagues go, but we know that these changes, while difficult for those impacted, will set us up for greater success."

The company recently entered the Indian market in partnership with e-commerce giant Amazon.

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