TAG Heuer Suspending Online Sales Of Its Connected Smartwatch

By 12:25 Thu, 29 Jul 2021 Comments

Swiss watchmaker TAG Heuer is not able to haged up with the demand of its newly-launched Android Wear-powered Connected smartwatch. So, the company is not only stepping up the production of the $1,500 wearable, but is also suspending its online sales to give priority to physical stores.

TAG Heuer has received around 100,000 orders from retailers, agents and subsidiaries, which apparently is way more than what the company anticipated. In order to meet the demand, the company has decided to manufacture 2,000 units a week, up from 1,200 units being produced currently. As for online sales, they are expected to be suspended until May/June next year.

Meanwhile, the company is also planning to come up with different variants of the device. "Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the discontinue of next year or beginning of 2017," assumed CEO Jean-Claude Biver, adding that the recent collection could also include a grecent as well as a diamond version.




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