Trade In Data: Apple Loyalty Remains High, But Galaxy S6 Caused Some Deflections

By 07:42 Thu, 29 Jul 2021 Comments

In yet another testament to the fabled loyalty Apple enjoys from its customers, British recycling comparison site has concluded that 77.4% of all phones traded in for this year's iPhone 6s/6s Plus have been older iPhones. The analysis is based on data collected over a period of 2 months, ending on November 30.

About 9.8% of trade-ins for iPhone 6s/6s Plus were from Samsung camp, while 5.1% were parting with an HTC device and 4.3% abandoned their Sony's in favor of an Apple smartphone. The most traded in specific model is the two-year-recent iPhone 5s (61%) followed by an iPhone 5 (21%), and a Galaxy S4. Only 6% of all devices meant to be replaced with an iPhone 6s were the previous generation.

Meanwhile, users upgrading to the Galaxy S6/S6 edge were a bit more evenly spread bunch. Again, most are recurrent Samsung owners, 48.5% of them. Apple defectors have been quoted at 16.9%, while HTC and Sony stand at 11.8% and 10.3%, respectively. As with the iPhone, the most often replaced Samsung model is the two-generations-recent Galaxy S4 - people don't seem to be rushing to replace last year's models.

The analysis concludes with a roundup of trade-ins by brand, and Apple leads the pack here with 42% of the total number. Samsung is second with 32% and Sony is a distant third at 7.2%. These numbers however span a a longer period starting January 1 and ending on December 1.




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