Microsoft CEO Says Company's Smartphone Market Share Is 'unsustainable'

By 03:59 Fri, 30 Jul 2021 Comments

In a recent interview, Microsoft CEO Satya Nadella has assumed that the company's current smartphone market share is "unsustainable." He, however, argued that their aim is to create a world where a device is of lesser importance compared to the services it can access.

"I think we do ourselves a disservice if we measure our success by just looking at: What’s the market share of HoloLens? What’s the market share of Xbox? What’s the market share of PCs? What’s the market share of our phones?" he said.

"If you think of this more like a graph, these [devices] are all nodes. Sometimes the user will utilize all of these devices … sometimes they’ll utilize only one or two of our devices and some other platforms — so be it. But we want to create sure that we are completing the experience across all of these devices."

It's worth mentioning that market research firm Gartner in its latest report had revealed a Windows Phone market share of just 1.7%, down nearly 50% compared to Q3 2014.

Nadella also touched on many other topics in the interview - to access the full report, head to the Via link below.




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