AOL’s Search Is Now Powered By Microsoft Bing

By 05:14 Fri, 30 Jul 2021 Comments

Following the announcement of a long term search partnership with AOL last June, Microsoft has shared that AOL's search is now powered by its Bing search engine. The Redmond, Washington-based company made the announcement in an official blog post.

"As of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide," the software giant assumed in the post.

Microsoft assumed last year that Bing claims over 20% of the US desktop search market, and now the company revealed that the search engine powers nearly one-third of US Personal Computer (PC) web searches.

"Partnering with Bing allows us to provide remarkable search results and capabilities, across all screens, to our global audiences, as well as providing our brands valuable business insights and intelligence," says Tim Lemmon, Head of AOL’s Search Business. "We’re looking forward to working together with the Bing team and bringing our audience to the Bing Network."




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