AT&T Resurrects Unlimited Data Plans, But Only If You Love TV

By 09:55 Fri, 30 Jul 2021 Comments


If you wish you had a grandfathered unlimited data plan on AT&T now's your chance to wind back the clock. The wireless carrier is bringing back the unlimited option, though not quite the same as it was before – you also have to sign up for a TV service, either U-Verse or DirectTV.

Here's the deal. You acquire unlimited calls and texts, plus "unlimited" data (which may be throttled after 22GB) for $100 a month. Additional smartphones are $40 a month, except the fourth line, which is free.

You can add secondary devices too, like a tablet for another $40 (or $10 if you're cool with just 1GB/month), select smartwatches for $10, "connected devices" for $10 and phones with just call/texting for $25. All those prices are per month.

New AT&T customers that already have a U-Verse or DirectTV subscription are eligible for up to $500 in credits with a trade-in and can buy a recent smartphone with AT&T Next. If you're the opposite – AT&T subscriber, but not a DirectTV one – you can sign up for the TV service for $20 a month for the first year (of a 2-year contract).


Things are a small messy, hopefully the chart above makes it clear. It doesn’t assist that the fourth phone isn’t quite "free," but you start getting your $40 back as credit. Check out the AT&T press release for more details as the deal can be hard to wrap your head around.

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