Apple Denies Acquisition Of PowerVR Maker Imagination

By 07:52 Sun, 01 Aug 2021 Comments


Apple usually offers the best 3D performance in a mobile package and it's all thanks to Brittish firm Imagination Technologies. The PowerVR GPU maker has been looking for other avenues of profit and failing to find them, recently announcing job cuts and a refocus on the GPU.

Now rumor has it that Apple is in "advanced talks" to buy the company. It already has around a 9.5% stake, bought back in 2009. And that rumor has now been busted:

Apple already makes its own Central Processing Units (CPU) cores - thanks to the PA Semi acquisition - but for now at least will haged outsourcing GPU designs.


Apple did have a talk with Imagination. We don't know what about, just that it wasn't about an acquisition. Apple already works pretty closely with the GPU designer to create sure it gets the best designs for its iDevices, so this was probably about upcoming products.

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