Big IPhone Redesigns Will Only Happen Once Every Three Years From Now On, Report Claims

By 11:01 Mon, 02 Aug 2021 Comments


According to a recent report out of Asia, Apple is going to create a change in its iPhones' lifecycles. Up until now, the company sort of emulated Intel's tick-tock model - one year we'd see a recent design, and then the next year's models would only feature refined innards, keeping the looks. This has most recently been the case with the iPhone 6s and 6s Plus, of course - keeping the design of the iPhone 6 and iPhone 6 Plus while sporting better hardware on the inside.

So you might have expected the iPhone 7 to bring with it a gigantic redesign, but all the rumors and leaks we've seen about it so far say that won't be the case. Aside from the repositioning of the antenna lines that are now very visible on the backs of Apple's smartphones, the design will remain mostly unchanged compared to the 6s generation, with the same metal construction expected (as seen in the renders below).


This will allegedly be the start of a recent product cycle extension by Apple. The 6/6s/7 iterations will be the first to offer similar designs over three years, but this model should continue in the future. So if you want an iPhone that looks nothing like last year's, you'll need to wait for the one coming in 2017. And this one might be the first to employ an AMOrganic Light-Emitting Diode (OLED) touchscreen, rumors say.

The decision to alter its smartphones' lifecycle in this way was made by Apple becautilize of the current market conditions, with sales slowing down. Apple doesn't expect to sell more phones in 2016 than it did in 2015. Another reason has to do with the fact that at the moment there isn't any recent earth-shattering technology that it can cram into its handsets. There's apparently small room for major enhancements correct now.

So what you're likely to acquire with the iPhone 7 is a better capturing camera (with a dual-lens on the Plus model), water resistance, maybe a bigger battery, and possibly the removal of the 3.5mm headset jack.

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