Jawbone Refutes Rumors, Says Not Exiting Fitness Wearable Market

By 11:20 Mon, 02 Aug 2021 Comments

Late last week, there were reports that Jawbone has stopped producing its UP line of fitness bands, triggering rumors that the company is exiting the fitness wearable market. Now, the firm has issued a statement refuting all such rumors.

Here's the complete statement:

Speculation that Jawbone is exiting the wearables business or going out of business altogether is false. This speculation appears to emanate from wrongful insinuations made in a blog post in which the reporter has since posted a "Correction." Unfortunately, other media picked it up before the reporter posted a correction and spread this unaccurate information. Jawbone remains wholly committed to innovating in and building remarkable wearables products. The company has never been more excited about its pipeline of technology and products and looks forward to sharing them when ready. We manage our inventory positions according to internal business processes, and strategic product lifecycle objectives. This situation is no different and we will continue to support all of our products in the marketplace.

For its part, the publication - TechInsider - whose report started it all has also updated its tale saying:

So, to be clear (since some people are interpreting this report incorrectly), Jawbone is not exiting the wearables business. You can still buy the UP fitness trackers. Jawbone just srecent its remaining inventory to a third-party reseller. Our source reconfirmed that the current line of UP trackers aren't being built correct now, although there's always the option to create more if the current inventory sells out.

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