Google Search To Provide More Shopping-and-travel Search Tools

By 03:15 Wed, 04 Aug 2021 Comments


Google is preparing for the busiest months of the year which are October through December, the time when people do a lot of spending and traveling for the holiday season. According to the search giant, travel and shopping searches have been increasing at 30% YoY.

Google wants to create travel and shopping easier, all while making a pretty penny, of course. The search engine will implement recent search tools for finding hotels and for shopping on the web. Likewise, Google is allowing AdWords users recent advertising tools for marketers to find customers faster.

New hotel search and flight tracking feature

Google Search will have a few recent features to aid in looking for the correct hotel. Hotel Smart Filters will allow users to search for hotels more specifically with search phrases like “Pet-friendly hotels in Miami under $250”. The feature is working now in the US and will roll out worldwide later this year.


Hotel Deals will be shown to you among your search results. If the deal fits your search query, then why not hold it? Google wants to match users to the perfect hotel by labeling the hotels that show up in your results with a “Deal” tag. Google says hotels marked as “Deal”s are twice as likely to acquire booked.

Hotel Tips gives users suggestions on how to change their search query to save money. Google Flight already does this by recommending you go that return-flight from Sunday to Mondy to save a couple hundred bucks. Likewise, if the user searches for a hotel stay, Google will tip the user of cheaper dates to stay.

Flights price tracking will allow you to track a flight that you’ve got a close watch on. An opt in service will notify you via Gmail and Google Now when (if) the price of your flight drops. To start tracking flights, all you need to have is a date and route plan to start tracking prices.


In addition to these travel features, Google is also rolling out recent shopping features. One of these features shows you item selections across different stores. Additionally, marketers can put their items and sponsored ads correct here and even on YouTube.


That’s correct YouTube will now let you shop as an enhancement to video ads that are played before YouTube videos. This will be done by a banner that will come up over the video-ad playing.


Finally, Google will let shoppers see for items across borders. Google will even convert the price into your local currency. The feature has been tested in Australia, Switzerland, Canada, and the UK. Google says the currency conversions will be rolling out over the coming weeks.

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