By 04:02 Thu, 13 Dec 2012 Comments

MTN launches Mobile TV on data enabled phones

- I believe Most of Us here already Heard about

this, Take it if you've not.

Customers of Nigeria’s Leading Information and

Communications Technology (ICT) company,

MTN, will soon be able to watch live TV on their

data-enabled handsets, as the company rolls out

its new Mobile TV service.

MTN Mobile TV service offers live streaming of

TV content and ‘made for mobile’ video to data-

enabled handsets such as Blackberry, iPhone and

Samsung Galaxy range of phones, as well as

tablets, such as iPad and Galaxy Tab, among


Although a type of mobile TV service was

pioneered by MTN in 2007, it was on the Digital

Video Broadcasting for Handheld (DVB-H)

platform, which requires customers to purchase

special handsets to enjoy the service.

However, for the first time in Nigeria, any data-

enabled phone or device can watch television

programmes and related content from up to

twenty TV channels on his phone via MTN Mobile

TV service.

“All our customers need to do to enjoy this

service is to activate the WAP browser on their

mobile handsets and devices; they can either

access MTN Mobile TV packages via the MTN Play

Portal, or by typing in the address of the Mobile

TV portal and

they are good to go,” said Mr. Larry Annetts,

Chief Marketing and Strategy Officer, MTN


He said that customers can also send a short

message service (SMS) with the keyword “Mobile

TV” to a short code and they will be sent the link

to the Mobile TV portal.

Mr. Annetts explained that there would be three

bouquets to choose from, depending on a

customer’s budget and it would be possible to

subscribe to one or more Mobile TV bouquets.

Speaking further, he explained that each bouquet

comprises a selection of TV channels providing a

variety of content ranging from news to sport

and entertainment, among others.

A distinct advantage of the service is that

customers will be able to select the channels of

their choice from a bouquet of channels

provided, he added.

Mr. Annetts stated that MTN Mobile TV service is

already active on the MTN network and will be

available commercially to customers shortly.

MTN Nigeria’s Corporate Services Executive, Mr.

Akinwale Goodluck, in his comments said “MTN

Mobile TV is another addition to a long list of

innovative products and services we have

developed for the benefit of our customers.” He

said the introduction of the service bears

testimony to the commitment of the company to

lead innovation and customer satisfaction in the


He said the company would continue to invest

massively in the network to deepen its capacity

to delight customers with more innovative

products and services.



Related Article



Please LOGIN or REGISTER To Gain Full Access To This Article