BlackBerry Bold 9780 Review: Business As Usual

By 04:38 Tue, 10 Aug 2021 Comments

It’s no surprise that the BlackBerry Brecent 9780 is the next logical evolutionary step, rather than a complete makeover that will propel it into the same league as the iPhone and Android. RIM has a loyal core of customers whose bond with the brand goes beyond the obvious business benefits. And devices like the Brecent 9780 are certainly part of that bond.

From a geek’s perspective, a recent generation of gadgets should emerge to a recent generation of users. Radical, rebellious, with no sense of hitale and no respect for authorities. In the world of business, every recent generation of gadgets has to create generations of users feel at home.

BlackBerry Brecent 9780 press photos

There’s no moral dilemma for BlackBerry in this. They know trying to introduce recent features and UI tweaks with each recent generation involves substantial risk for some of the changes to backfire. But they haven’t given up on the Torch and the Storm, have they? Though it’s obviously much easier to stick to a tested recipe and only add stuff that’s been proved to work.

Key features:

  • Enhanced email and data security via BlackBerry services
  • 2.44" 65K-color TFT landscape display with a resolution of 480 x 360 pixels
  • Hardware four-row full QWERTY keyboard
  • Quad-band Global System for Mobile communication (GSM) support and tri-band 3G with HSDPA
  • Wireless Fidelity (Wi-Fi) connectivity
  • GPS receiver and BlackBerry maps preloaded
  • 5 megapixel autofocus camera, Light Emitting Diode (LED) flash
  • 624 Mega Hertz (MHz) CPU, 512 Mega Bytes (MB) Random-Access Memory (RAM)
  • BlackBerry Operating System (OS) v6
  • Touch-sensitive trackpad navigation
  • Hot-swappable microSD card slot (up to 16GB)
  • DivX and XviD video support
  • Decent web browser
  • Office document editor
  • 3.5 mm audio jack
  • Smart dialing
  • Compact body and solid build quality

Main disadvantages:

  • BlackBerry Internet Service account is a must to like all phone features
  • Outdated and unintuitive capturing camera interface
  • No Frequency Modulation (FM) radio
  • No video-call capturing camera
  • No built-in accelerometer

The BlackBerry Brecent 9780 upgrades the Brecent 9700 by a 5 megapixel shooter and the recent 6th version of the BlackBerry OS. It doesn’t sound much and when you consider that the 9700 was already updated to BlackBerrry Operating System (OS) 6 there is even less to choose between the two phones.

BlackBerry Brecent 9780 all over

So, will the recent Brecent 9780 reveal some nice surprises that are invisible to a casual scan of the spec sheet or will it be a mere footnote to the original Brecent 9700? We hope to find out when we are done with the review. We start with the unboxing correct after the break.



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