13 tips for Successful Blogging

By 08:55 Thu, 28 Apr 2016 Comments


Blogs can be a very marketable and

very profitable tool if used correctly.

Profiting from blogs is just a matter of

grabbing the attention of an audience

and not doing any actual salesmen

selling. In this article you will learn the

13 most essential steps to successful

blogging.

1) Where to start?

You should begin your blog with a free

blog hosting service such as Journal

Home or Blogger. Starting with a free

blog hosting service allows you to begin

blogging instantly without having any

advance knowledge of scripts, hosting,

or programming. It allows you to focus

on your content and not the internal

maintenance of the blog. The best

benefit of starting with a free service is,

in the case your blog doesn't become

successful you do not lose any money

or are you left holding the bill. The great

thing about a blog is that they are

organized in chronological order, your

latest entry is displayed first. When your

blog traffic grows greatly and you are

ready to upgrade to your own domain

then you can simply make your last

blog entry the announcement of your

"move". Simply add a last entry stating

that your blog has "moved" and type

the new blog URL address. Which

directs visitors to your new blog site,

keeping your following, without a major

inconvenience to anyone. Upgrade as

you need to...but only when you need to!

2) Niche

A niche is a targeted product, service,

or topic. You should first decide on a

product, service, or topic which interest

you. Choose an area which you can

enthusiastically write about on a daily

basis. You can use keyword research

services like Google Zeitgeist or Yahoo!

Buzz Index to find popular searched

topics. It does NOT matter if your topic

is popular as long as there is a

audience for your topic and the topic is

precisely focused then your blog should

be successful. Anything can be

considered a niche as long as it has a

target audience no matter how large or

how small the audience is. A blog about

your cat can be a niche or a blog about

the species of the cat family can be a

larger niche market, if there are people

who are interested in hearing about

your cat or the species of the cat

family...you can even choose to build

your audience for a market which an

audience does not exist, but first you

must build your blog.

3) Update Daily (nothing less)

This step is a must and not a

suggestion. Updating your blog daily

not only keeps your blog more

interesting to readers, but it also gives

your blog fresh content on a day to day

making it more appealing to search

engines. Not updating your blog on an

occasional holiday or one day here and

there is understandable to most, but

missing days at a time or weeks is

unacceptable and will most likely result

in your blog being unsuccessful. To

keep your blog traffic and retain your

visitors interest it is a must to update

your blog daily with multiple entries.

You should try to update your blog

everyday with at least 3 or more daily

entries. The best way to accomplish this

is to set aside 1-2 hours a day for

tending to your blog and adding new

entries. It may even be wise to schedule

a set time which you dedicate to your

blog each day. Give yourself work hours

and treat your blog as a job, what

happens if you don't come to work for

days or weeks...you lose money or

worse you get fired! Same applies

here...if you don't update your blog for

days or weeks you'll lose visitors.

4) Traffic

It's no secret. You must have traffic to

profit from blogs. There are numerous

ways to build traffic. Paid advertising,

free advertising, viral marketing, search

engine marketing, RSS/XML feeds, and

word-of-mouth. You should always use

your blog URL address in the signature

of your email, forum discussions,

message boards, or any other

communication media. You should

submit your blog URL address to search

engines and blog directories. You

should submit your RSS/XML URL feed

to blog ping services like Technorati,

Ping-O-Matic, and Blogdigger. You

should confidently share your blog with

family, friends, co-workers, associates,

and business professionals when it

relates. Many blogs can be considered

as a collection of articles, for this

purpose you should submit your blog

entries (those that are valuable and

lengthy articles) to content syndicators

like GoArticles.com or ArticleCity.com.

Once submitted your articles can be

picked up and published by others. The

trick is to make sure you include your

Blog URL address in the "About the

Author" passage. What this does is

create link popularity and backlinks for

your blog, when someone picks up your

article from the syndication then publish

the article on their website the "About

the Author" passage is included with

each publication and the link you

included is followed, crawled, and

indexed by search engines. Imagine if

your article is popular enough or

controversial enough to produce 10,000

publications across the web. The search

engines is bound to find your site in no

time with that many publications and

credit you a authority on the topic, in

return increasing your rank on search

engines. The small effort of writing a

well written article is rewarding. You

should try to write at least 1 full length

article every week for syndication and

submit your article to at least 10 article

syndicators.

5) Track Your Blog

How do you know if your blog has

traffic? Just because no one is leaving

comments doesn't mean your blog isn't

growing. Many visitors do not leave

comments but they are returning

visitors. I know it sounds crazy but with

blogs people are more interested in

what "you" have to say! Many visitors

do not comment their 1st, 2nd, or 3rd

time. Some do not comment at all, but

are active daily visitors.

Tracking your blog does not have to be

overly sophisticated usually a simple

free page counter like StatCounter.com

or Active Meter will do the trick. Install

(copy/paste) the code into the html of

your blog template and start tracking

your visitors. Its better to use a service

which gives you advanced traffic

analysis, such as keyword tracking

information, referral information, and

search engine information. Visitors,

returning visitors, and unique visitors

should be standard for any page

counter service you choose.

6) Listen to Your Audience

When using the proper page counter you

should begin to see how others are

finding your blog and if through search

engines then which keywords are being

used to find your blog. If constantly

your blog is being found by 1 or more

keywords then focus your blog around

those keywords to make it even more

powerful. When writing entry titles and

entries use the keywords as often as

possible while keeping the blog legible

and interesting.

7) Multiple blogs

Use multiple blogging accounts to

attract more people. This means you

should have a blog with

JournalHome.com, Blogger.com,

LiveJournal.com, Blog-City.com,

tBlogs.com, etc. The more blog

accounts the better. You can copy/paste

from 1 blog to all others. Having

different blog accounts is like having a

publication in different newspapers.

This enables you to attract more visitors

and this also increases the chance that

1 of your blogs will be in the search

engine results for your focused

keywords.

Short & Concise

Aside from the lengthy article a week for

syndication and publication your blog

entries should be short & concise (if you

can help it). Sometimes there are

exceptions to the rule and you have no

choice but to blog lengthy entries, but

try to avoid this as much as possible.

You do not want your blog entries to

become hours of reading. Visitors like to

easily find information and skim

through your entries. It is good to be

detailed and provide useful information,

but do not include useless information

or run away sentences that veer away

from your topic.

9) Digital Art

Try to include non-advertising graphics,

pictures, photos, and art in your blog

entries. Not too much. Once a week is

fine. Graphics can sometimes bring your

blog to life. Of course, the content of the

blog is the most important aspect and

you do not want to overshadow your

content with graphics, but displaying

graphics can add a bit of spice to the

blog. Be choosy about your graphics

and make sure they fit your entry topic.

You should add content with the

graphic, at least a caption. Original

graphics, photos, pictures, and art is

recommended.

10) Keep it Personal

A blog is most successful when it is

kept personal. Try to include personal

experiences which relates to the topic of

your blog entry. Stay away from the

business style of writing. Write with a

more personal style and use first-

person narratives. Do not write any of

your entries as sales letters, instead

share product reviews and personal

endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve.

You should begin interacting with your

visitors. Create a regular theme such

as: "Monday Money Tip" or "Picture of

the Week" which entices your readers to

look forward to each week.

Give your readers advance notice about

a product, service, or topic which you

are going to review and then talk about

later. If the President was scheduled to

give a speech then in your blog you

should state that you "will discuss the

speech and give your opinion after the

speech airs. Comments will be

appreciated".

Try your best to find exclusive

information that not many have. Do not

disclose any confidential or secret

information which is deemed illegal or

can potentially get you into trouble, but

try to get the scoop before everyone else

does. Such as: If your blog was about

Paris Hilton (the socialite) and you had

a blog entry about "Paris Hilton Getting

Married" then it would be interesting to

your readers if you had a actual picture

of Paris Hilton engagement ring. Give

your best effort to dig and search the

internet for exclusive information and

you will possibly come up with

something useful. Your readers will

appreciate this and they show their

appreciation through word-of-mouth

referrals. Imagine how many readers

will tell their friends, family, and others

about information they only can find at

your blog.

12) Make Money

Once your blog has gained some real

momentum and your blog traffic is

increasing then it is time to start

thinking about turning your traffic into

profit. You should use contextual

advertising, like Google Adsense or

Chitika. Contextual advertising is usually

text links which use the content of your

blog to publish targeted ads on your

blog. The payout is usually based on a

pay-per-click model, meaning for ever

click an ad receives you are paid a

small percentage of the profits. In

addition to contextual advertising it is

good to also use graphical advertising

such as: BlogAds.com, Amazon.com,

MammaMedia, or General Sponsored

Advertising.

13) You're a Professional

You're a professional now! What are you

still doing with that free blog hosting

service? It is time to upgrade to a

domain hosted solution. You need to get

a web host and choose a domain name

for your blog then check its availability.

Select the blogging software you wish to

use, such as: Squarespace.com,

WordPress.org, MovableType.org, etc.

When you have your new blog domain

setup and ready for traffic then it is time

for you to announce your move on all

your previous blog accounts. Your last

entry to the blog should be a "move"

announcement. The title should be

"Moved" and the blog entry should state

something like "Old Blog has been

moved to New Blog please follow and

bookmark this link for future reference:

http://

www.YourNewBlogDomainName.com".

This way all returning visitors and new

readers should not have any problem

finding your new blog domain.

At the level of a professional blogger

you may want to team up with 1 or

more other bloggers. This will create a

more interesting and more powerful

blog. The old saying "two heads is

better than one", more authors mean

more advertising and exposure because

each author will have a vested interest

in the blog. The idea of a team blog is to

make it profitable and rewarding for all

authors, while continuing to target the

blog topic and keeping the blog

interesting for visitors.

Following these blogging techniques

should make your blogging experience

much more rewarding. There is no

guarantee that your blog will become

popular or a household name, but the

effort should at least put you one step

closer. Making money online is not an

overnight experience like many may

think, but making money online is

definitely a foreseeable possibility. As

well, growing popularity on the web is

not an overnight experience, but through

time, dedication, and persistence you

will be rewarded with all the royalties of

blogging.

About the Author

Abah moses is the owner and founder

of www.naijland.com and

www.abovenaija.com just to mention

but a few, He is an online internet

marketer, content writer, and IT

consultant. Abah moses has years of IT-

related experience and Internet-related

experience. His ingenuity, dedication,

and passion for technology, internet

marketing, & writing have made him a

monumental icon in the World Wide

Web. His blog can be visited at http://

www.naijland.com


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